QIAGEN Introduces Novel Web-based Product Finder
Customer Support Tool Is Life Science Industry's First Interactive Solution to Help Users Select the Appropriate Kits
Hilden, Germany, May 24, 2007 - QIAGEN, the world's leading provider of sample and assay technologies, today announced the introduction of the ProductFinder, an innovative on-line tool designed to help customers easily select the best sample and assay solutions for their specific application requirements.
This interactive, web based tool, the first of its kind in the Life Science industry, covers QIAGEN's comprehensive portfolio of over 500 sample and assay products. All future QIAGEN products will be integrated into ProductFinder which is directly accessible from the Company's website (http://www.qiagen.com/).
The ProductFinder database contains recommendations for QIAGEN products based on the Company's unparalleled know-how and experience in kit solutions for sample and assay technologies. ProductFinder is designed to provide significant utility for QIAGEN's more than 400,000 customers in academic and industrial research, molecular diagnostics and applied testing and creates a fast and convenient process from selection to ordering.
In the ProductFinder selection process, customers are asked to answer five to eight questions with simple mouse clicks and are thereby guided to the most appropriate product suggestion for their individual needs.
"QIAGEN not only provides innovative products, but also corresponding support solutions for their optimal use," says Birgit Jostes, Senior Global Director Corporate Strategy and Marketing. "Many users in labs are quite often uncertain as to what product to choose for their applications. With our new ProductFinder they now have free and unlimited access to a comprehensive, new up to date selection tool."
The new, interactive tool will complement QIAGEN's Online Technical Support Center, which offers background information for all QIAGEN products, general protocols, literature and reference databases, etc. The ProductFinder is available at the QIAGEN website at http://www1.qiagen.com/Products/ProductFinder/ .
QIAGEN N.V., a Netherlands holding company, is the worldwide leading provider of sample and assay technologies for research in life sciences, applied testing and molecular diagnostics. The products are considered standards in areas such as pre-analytical sample preparation and molecular diagnostics solutions. QIAGEN has developed a comprehensive portfolio of more than 500 proprietary, consumable products and automated solutions for sample collection, nucleic acid and protein handling, separation, and purification and open and target specific assays. The company's products are sold to academic research markets, to leading pharmaceutical and biotechnology companies, to applied testing customers (such as in forensics, veterinary, bio-defense and industrial applications) as well as to molecular diagnostics laboratories. QIAGEN employs more than 1,950 people worldwide. QIAGEN products are sold through a dedicated sales force and a global network of distributors in more than 40 countries. Further information about QIAGEN can be found at http://www.qiagen.com/.
Dr. Thomas Theuringer